Our History
We know it says marketing in our title, but beneath the surface we're as diverse as our client base.
We're planners, strategists, designers, programmers, project managers, communicators, writers, sales professionals and coordinators. Each of us matches a passion for craft with a dedication to develop the best strategies for our clients
The roots of Wave Maker Marketing lie in the private education industry. What started as a simple rebranding campaign for one client, soon evolved into full-scale multimedia marketing projects for a string of companies within months.
Over a short period of time our programmers created a Content Management system that enabled our team of writers to knit together stories and concepts to fill the new sites. Our web designers mapped out numerous stylish templates that emphasized the design but retained a user-friendly functionality. In a matter of three weeks, the projects went from simple concepts to fully functioning websites and our team earned a reputation for its ability to create world class sites and launch them quickly in order to generate the desired results.
Around the same time, a group of online marketers took on the task of managing individual Internet campaigns for several private education providers across the country. Over a matter of months, they had built a massive network of affiliates and vendors in Canada and the US that increased lead flow exponentially for their clients. More importantly, the team managed to do this by securing the ideal placements for the best rates possible.
It was only a matter of time before both teams decided to pool their talents and work together in one direction.
In the course of seven months and several successful marketing projects that now included coordinated print advertising and collateral, Search Engine Optimization, Pay-per-Click campaigns and social media, a team of enthusiastic experts had coalesced and their actions were getting noticed. In short, we were making waves.
Our expertise in the private education market puts our clients at the head of their industry. Our proven history of successfully executing sophisticated, fully integrated marketing and lead generation initiatives speaks for itself. Our responsive nature enables us to swiftly implement strategies that get results. Our range of talents allows us to be a full-service agency: a one-stop shop for all your marketing needs.